FIFA, the International Federation of Association Football, has unveiled the official logos for the 2026 World Cup, including a special one representing Dallas. The logos were released on Wednesday evening and feature the iconic World Cup trophy in front of the number 26.
The AT&T Stadium in Arlington, Texas, is one of the 16 locations chosen to host the games for the tournament. Each host city, including Dallas, has a logo of its own. On Thursday morning, local leaders of Dallas launched the official brand for the 2026 World Cup: #WeAreDallas.
This brand showcases Dallas as the focal point, but it represents multiple cities in North Texas that are expected to play a crucial role in the activities. “It’s going to take our entire region to be successful in 2026. This should be an opportunity to really welcome the world and have that international exposure,” said Monica Paul from the Dallas Sports Commission.
Sports enthusiasts can purchase official FIFA World Cup merchandise during a scavenger hunt from various locations including Klyde Warren Park and the AT&T Discovery District in Dallas, AT&T Stadium and Texas Live! in the city of Arlington, The Star in Frisco, and the Fort Worth Stockyards National Historic District.
According to the Dallas Sports Commission, the games are expected to create around 3,000 new jobs and have an economic impact of $400 million. However, it is still unclear which matches will be held in North Texas. AT&T Stadium is a candidate for the World Cup finals and semi-finals as FIFA is looking at iconic venues in the United States for these games.
“The size of the AT&T Stadium, the revenue it generates, and the architectural masterpiece it is, all play into this,” said Dan Hunt, the President of FC Dallas. An announcement regarding the specific matches will be made in September. The DSC is hopeful to host five to seven games.
Dallas previously served as the location for the International Broadcast Center in the 1994 World Cup and hopes that could be the tipping point in their favor for FIFA. “We feel like the proposal that we’ve put forth for the International Broadcast Center is a very good one,” said Paul. “It would be a huge economic impact ensuring that all the matches would be broadcast out of Dallas and Fair Park.”
The tournament is scheduled to commence from June 2026, with a record 48 teams competing in 104 games. In July 2023, the FIFA Women’s World Cup will take place with Australia and New Zealand as the host nations.